
The app is the small part
Bromponie started in 2022 with four bikes, a WhatsApp group and eleven kitchens in Tembisa. Sipho ran the group off a phone on the counter at his mother’s shop and wrote every order into a school exercise book. It worked because everybody in it lived inside about two kilometres of everybody else. That is still the whole idea. We did not build a national platform and then go looking for townships to put on it. We built one ward, filled it with kitchens until the riders had a full day’s work in front of them, and only then opened the next one. Eight wards later the exercise book has become software, but the software does not decide anything a controller could not decide better. The riders are not contractors we found on a website. They are on our roster, on our bikes, with our fuel and our maintenance, and they are paid whether the day was busy or slow. That costs us more than the other way round. It is also why a kitchen in Vosloorus gets the same rider three afternoons running and stops having to explain where the gate is. What the app does is take the order, print your slip and move the money. Everything else on this page is people.